1. 2025 — Now Senior Product Designer Webook

   Leading the UX redesign of the WBK admin portal for event and ticketing operations — untangling pain points like unclear system behaviour during sell-outs and missing guidance on next steps.

2. 2023 — 2025 UX Manager Backbase

   Designed product flows that connect customers with their finances: tailored journeys for Middle East customers, interactive budgeting tools and secure communication channels that build trust.

3. 2022 — 2023 Senior UX Designer Xebia

   Led UX for a high-stakes Alinma Bank project, focused on secure, user-friendly fintech interfaces through research, prototyping and iterative design.

4. 2021 — 2022 UX Designer Accenture

   Designed user-centred experiences across industries — ideation, wireframing and user testing — working closely with developers and product teams to ship them.

5. 2018 — 2019 Junior Designer Tenovia

   Created visual assets — graphics, icons and layouts — with the senior team, keeping brands consistent across digital and print.

I design at the intersection of human intuition and intelligent systems — creating meaningful digital experiences, with AI as a collaborative partner in shaping and prototyping ideas.

I hold a Master's in Product Design and a Bachelor's in Design. That foundation taught me the principles behind effective interaction design, and how to make work that blends aesthetics with function.

Focus

• Interface design
• Interaction design
• Design leadership
• User research
• Arabic & RTL
• Prototyping with AI

Toolkit

• Figma Interface design
• Claude AI design companion
• Design systems Built to scale

Education

• 2019 — 2021 Master of Design (M.Des) MIT
• 2015 — 2018 Bachelor's in Design St. Joseph's College of Communication
• 2023 Scrum certification Coursera
• 2023 UX Design certificate Google